Who is Freyja?
Kári Pálsson, Icelandic folklorist with a MA in Old Norse Religion in Háskoli Islands and friend. I reached out to him to help me conceptualize the identity for Fyrir Freyju. This project is inspired in great part by Freyja, the Æsir. Why? You may ask? I envisioned FF to have a unique identity that combined both my gratefulness for this land and beauty. According to Kári, back in the day when paganism was the main religion in the nordic countries, the way of "worshiping" the Gods was to invoke their spirit into themselves by dressing as Gods and acting as if they had their personalities. Freyja is the goddess of love, beauty, fertility, sex, war, gold and magic; a strong woman that would do whatever it takes to get what she wants. That is what I want for the people that enjoy Fyrir Freyju, to feel as a goddess that can be and portray whatever they want. Beauty is not a shallow image, but radiates from within.
Fyrir Freyju is a skincare product reseller from different brands, such as sunblock, cleanser and treatments. This is a fun, creative and inexpensive way of obtaining monthly supplies without the hassle of researching every single ingredient. It's curated to have cruelty free, good quality products only.
"Skin care is the range of practices that support skin integrity, enhance its appearance and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure and appropriate use of emollients."
Skincare is so much more than only a spa treatment, it is taking care of an often ignored part of our health. Our skin is our largest organ and the ones that is in charge of protecting our whole body. Often people disregard their skin unless they struggle with problems like acne, scars, sunburns, among others. Nevertheless, lately it has become a trend that is spreading over social media. This helps with awareness and promotes health and well being, as well as preventing diseases like skin cancer and melanomas.