About Us

Welcome to Fyrir Freyju, your go-to destination for high-quality skincare products in Iceland. Founded by Sinnead Robledo, an integral designer with a passion for beauty and wellness, Fyrir Freyju is more than just a skincare store—it's a journey to feeling and looking your best.

Our Story

Fyrir Freyju was born out of a blend of necessity and inspiration. After moving to Iceland in 2020 and struggling to find a design job due to the pandemic and language barriers, Sinnead turned her love for skincare into a business. Enrolled in Háskoli Islands to learn Icelandic, she envisioned a brand that combined her appreciation for Icelandic culture with her dedication to beauty and self-care.

Inspired by Freyja, the Norse goddess of love, beauty, fertility, and war, Fyrir Freyju aims to empower everyone to feel like a deity in their own right. In ancient times, invoking the spirit of Freyja meant embodying her strength, grace, and beauty—values we bring to our brand.

Our Mission

At Fyrir Freyju, we believe that skincare is not just about aesthetics; it's about health, confidence, and self-expression. Our curated selection of skincare products ensures that you can maintain your skin's integrity, enhance its appearance, and address any skin concerns—all without breaking the bank.

Why Choose Us?

  • Quality and Affordability: Iceland can be an expensive place with limited options, especially for skincare. We bridge this gap by offering premium products known for their efficacy and affordability.
  • Curated Selection: Every product we offer is carefully selected for its quality and ingredients, ensuring you get the best without the hassle of researching every single item.
  • Customer-Centric Approach: Our customers love us for our friendly service, knowledgeable advice, and commitment to their satisfaction.

Join the Fyrir Freyju Community

Follow us on social media, explore our website, and discover the perfect products to enhance your skincare routine. With Fyrir Freyju, you're not just buying skincare—you're investing in a lifestyle of beauty, health, and empowerment.